LaunchGood Support Center

How does GivingTuesday work on LaunchGood? Prizes, rules and key dates

GivingTuesday is Tuesday, December 1. Every live fundraiser on LaunchGood is in, with Boosts up for grabs all day.


GivingTuesday is the world's biggest day of giving, and it's LaunchGood's biggest fundraising day of the year. Last GivingTuesday, 420 fundraisers rallied 24,555 supporters and raised $2 million on LaunchGood in just 24 hours. This year brings four leaderboards, two Power Hours and a brand-new App Power Hour.


Quick answer: GivingTuesday on LaunchGood runs for 24 hours on Tuesday, December 1, 2026, from 12 AM to midnight ET. Every live fundraiser takes part automatically, with no sign-up. Fundraisers can win Boosts on the Most Raised, Most Supporters, Mosque and Recurring Giving leaderboards, in two Power Hours, and through matched gifts in App Power Hour.


TABLE OF CONTENTS


What is GivingTuesday?

GivingTuesday (also written Giving Tuesday) is a global day of giving held every year on the Tuesday after Thanksgiving. In 2025, it generated more than $4 billion for charities and causes worldwide.


On LaunchGood, the global Muslim crowdfunding platform, GivingTuesday is when individuals, mosques, charities and their communities come together for 24 hours of giving, with prizes and contests running all day. In 2025, 420 fundraisers rallied 24,555 supporters to raise $2 million on LaunchGood.


When is GivingTuesday 2026 on LaunchGood?

GivingTuesday 2026 is on Tuesday, December 1. On LaunchGood, it starts at 12 AM ET on December 1 and ends 24 hours later, at 12 AM ET on Wednesday, December 2.


Time ZoneStartsEnds
Eastern Time (ET)Tuesday, December 1, 12 AMWednesday, December 2, 12 AM
Greenwich Mean Time (GMT)Tuesday, December 1, 5 AMWednesday, December 2, 5 AM
Australian Eastern Daylight Time (AEDT)Tuesday, December 1, 4 PMWednesday, December 2, 4 PM


Only donations made inside this 24-hour window count toward the GivingTuesday leaderboards.



How do I take part in GivingTuesday on LaunchGood?

If your fundraiser is live on LaunchGood on December 1, you're already in. There's no sign-up and no extra step. Keep your fundraiser live, share it widely and rally your supporters.


Don't have a fundraiser yet? You can start one in minutes at LaunchGood.com/create. AYA, our AI agent on the fundraiser creation page, create a draft with a title, story, and fundraising goal for you to review. If you're fundraising for a mosque, choose Mosque as your fundraiser category so you're in the Mosque competition.


For everything GivingTuesday in one place, including live leaderboards and the webinar recording, visit LaunchGood.com/GivingTuesday.


What can I win on GivingTuesday?

You can win a Boost of up to $25,000 for your fundraiser. Every prize is paid as a Boost, and there are six ways to win across the day.

  • Most Raised leaderboard: Raise the most money. The top 10 win, up to $25,000. Runs all day, 12 AM to midnight ET.
  • Most Supporters leaderboard: Get the most unique supporters. The top 10 win, up to $25,000. Runs all day, 12 AM to midnight ET.
  • Mosque competition: Raise the most as a Mosque fundraiser. The top 5 win, up to $25,000. Runs all day, 12 AM to midnight ET.
  • Recurring Giving leaderboard: Get the most new monthly Recurring Giving sign-ups. The top 5 win, up to $15,000. Runs all day, 12 AM to midnight ET.
  • Power Hours: Raise the most in one hour to win a $5,000 Boost. Two Power Hours, 2 PM to 3 PM and 7 PM to 8 PM ET.
  • App Power Hour: Donors give in the LaunchGood app and we match it, up to $1,000 per fundraiser. Runs 12 PM to 1 PM ET.

The sections below explain how each competition works.

How do the Most Raised and Most Supporters leaderboards work?

Every live fundraiser competes on two 24-hour leaderboards: Most Raised and Most Supporters. The top 10 fundraisers on each leaderboard win a Boost, with $25,000 for first place.

Most Raised ranks fundraisers by the total amount raised on GivingTuesday. Most Supporters ranks them by the number of unique donors who gave on the day. Both run from 12 AM ET on December 1 to 12 AM ET on December 2.


RankMost RaisedMost Supporters
1st$25,000$25,000
2nd$15,000$15,000
3rd$7,500$7,500
4th$5,000$5,000
5th$2,500$2,500
6th$2,000$2,000
7th$1,500$1,500
8th$1,000$1,000
9th$750$750
10th$500$500


How does the Mosque competition work on GivingTuesday?

The Mosque competition rewards the five mosque (masjid) fundraisers that raise the most on GivingTuesday, with a $25,000 Boost for first place. To take part, choose Mosque as your fundraiser category when you create your fundraiser. There's nothing else to sign up for. Already have a live fundraiser? You can change its category to Mosque. If that fundraiser isn't for a mosque, we recommend starting a separate Mosque fundraiser instead.


It runs for 24 hours, from 12 AM ET on December 1 to 12 AM ET on December 2, and ranks mosque fundraisers by total amount raised. It's a great day to rally your congregation behind one goal.


RankBoost
1st$25,000
2nd$15,000
3rd$7,500
4th$5,000
5th$2,500


How does the Recurring Giving leaderboard work?

The Recurring Giving leaderboard rewards the five fundraisers with the most new monthly Recurring Giving sign-ups on GivingTuesday, with a $15,000 Boost for first place. It's your chance to turn one-time donors into supporters who give with you all year.


Only new monthly sign-ups count. Daily and weekly sign-ups, including Daily Givers and Friday Givers, don't count toward this leaderboard. Sign-ups must be brand new and made between 12 AM ET on December 1 and 12 AM ET on December 2 count. If a donor cancelled their Recurring Giving and signs up again, they're still welcome to give, but their sign-up doesn't count toward the leaderboard.


RankBoost
1st$15,000
2nd$10,000
3rd$7,500
4th$5,000
5th$2,500



How do I turn on monthly giving for my fundraiser?

You can turn on monthly giving yourself in a few clicks, as long as your fundraiser is live. You can do this on desktop, on mobile, or in your phone's browser.

  1. Log in to your LaunchGood account at LaunchGood.com/login.
  2. Open your fundraiser page.
  3. Select Edit at the top of the page.
  4. Select Recurring in the menu on the left.
  5. Switch on the Monthly giving toggle.

Turning on Recurring Giving keeps your fundraiser open without an end date. Once it's on, ask your donors to choose the monthly option when they give. For help with what to say, read Crafting your weekly/monthly giving pitch to donors.

When are the GivingTuesday Power Hours?

There are two Power Hours on GivingTuesday, at 2 PM ET and 7 PM ET. The fundraiser that raises the most during each Power Hour wins a $5,000 Boost. Each fundraiser can win one Power Hour only.

Power Hours are open to every fundraiser, wherever you are. The times are set to match peak giving hours, so plan a big push with your community for the hour that suits them best.

Power HourEastern Time (ET)Greenwich Mean Time (GMT)Australian Eastern Daylight Time (AEDT)
Power Hour 1Tuesday, December 1, 
2 PM to 3 PM
Tuesday, December 1, 
7 PM to 8 PM
Wednesday, December 2, 
6 AM to 7 AM
Power Hour 2Tuesday, December 1, 
7 PM to 8 PM
Wednesday, December 2, 
12 AM to 1 AM
Wednesday, December 2, 
11 AM to 12 PM


What is App Power Hour on GivingTuesday?

App Power Hour is new for GivingTuesday. From 12 PM to 1 PM ET on December 1, LaunchGood matches donations made in the LaunchGood app 1:1, up to $20 per donor. Every live fundraiser is included, there's no sign-up, and the match costs you and your donors nothing.

  • Match: 1:1, up to $20 per donor, with no minimum gift. A $1 gift earns a $1 match.
  • Per fundraiser: up to $1,000 in matches.
  • Total pool: $20,000 across LaunchGood, first come, first served.
  • When: 12 PM to 1 PM ET (5 PM to 6 PM GMT, or 4 AM to 5 AM AEDT on December 2). Matching ends at 1 PM ET unless the LaunchGood team announces an extension.

Which donations does App Power Hour match?

App Power Hour matches a donor's first one-time donation made in the LaunchGood app on iOS or Android during the hour. Anonymous donations are matched too. Donors who gave in the app before 12 PM ET can still be matched, because we only start counting at 12 PM ET.

These donations are not matched:

  • Donations made on the LaunchGood website
  • Tips and fees
  • Recurring donations, including Daily Givers, Friday Givers and monthly gifts, even when made in the app
  • Refunded donations
  • A donor's second and later donations
  • Donations from fundraisers to their own fundraiser
  • Donations from LaunchGood staff

Why might a donor not get a match?

A donor might not be matched for three reasons: they've already been matched once, the fundraiser has reached its $1,000 limit, or the $20,000 pool has run out. Each donor gets one match only, even if their first gift was small.

Every donor hears from us by email and in-app notification. Matched donors get a confirmation with the amount and the fundraiser it went to. Donors who aren't matched get a thank-you email explaining why. Please allow at least 24 hours for donors to hear from us.

How do donors get the LaunchGood app?

The LaunchGood app is free on the App Store for iPhone and iPad, and on Google Play for Android. If a donor already has the app, your fundraiser link opens in it directly. Ask your donors to install it before 12 PM ET on December 1, so they're ready to give the moment App Power Hour starts.

Matches are paid to your fundraiser as a Boost within four to six weeks after GivingTuesday, and they don't count toward any leaderboard. For the full details, read App Power Hour: give in the app and we'll match your gift.

Can my fundraiser win more than one prize on GivingTuesday?

Your fundraiser can win one prize from the Most Raised, Most Supporters and Mosque leaderboards. If it ranks on more than one, it receives the highest prize and is removed from the other rankings, so the next fundraisers move up.

The Recurring Giving leaderboard, Power Hours and App Power Hour are the exception. Winning any of these doesn't stop you from also winning on the Most Raised, Most Supporters or Mosque leaderboards. A fundraiser can win only one of the two Power Hours.

Which donations count toward the GivingTuesday leaderboards?

Only donations from unique donors, made between 12 AM ET on December 1 and 12 AM ET on December 2, count toward the leaderboards. Each donor must use a different email address and card.

These donations don't count:

  • Donations made through LaunchGood Ads or homepage placements
  • Boosts, including App Power Hour matches
  • Donations from the fundraiser's organizer, beneficiary or any affiliated organization

If there's a tie, the prize is split evenly between the fundraisers. LaunchGood may disqualify any fundraiser that doesn't follow the rules. For the full rules, read the GivingTuesday Terms & Conditions.

How do I track my fundraiser on GivingTuesday?

You can follow the live leaderboards all day at LaunchGood.com/GivingTuesday. They show the Most Raised, Most Supporters, Mosque and Recurring Giving rankings, plus the Power Hour winners. Sharing your ranking with supporters is a great way to build momentum.

When are GivingTuesday winners announced?

We email every winner once GivingTuesday ends and our review is complete. There's no need to follow up: if you win, we'll let you know. We also celebrate winners on LaunchGood's Instagram.

When will I receive my GivingTuesday Boost?

All prizes and App Power Hour matches are paid to your fundraiser as a Boost within four to six weeks after GivingTuesday. A Boost shows on your fundraiser as a donation and counts toward your total raised.

To check your Boost, open your fundraiser page and select the Boost tab. It shows whether each Boost is paid or pending. A Boost on your fundraiser doesn't mean the money has reached your bank account yet, and all Boosts are subject to standard payment processing fees.

When will my fundraiser funds reach my bank account?

Your funds follow LaunchGood's standard payout terms and timeline. To check your payout dates, log in and visit your payout dashboard, or email payments@launchgood.com.

How can I raise more on GivingTuesday? 10 fundraising tips

The fundraisers who win on GivingTuesday plan ahead, build a team and keep asking all day. These 10 tips come from our GivingTuesday webinar.

  1. Build a team. Bring in friends, colleagues and collaborators. If 10 friends each bring 10 new donors giving $10, that's $1,000.
  2. Make content people stop for. Prepare images, posters and short videos. Posts with a picture or video get far more attention than text alone, and short beats long.
  3. Pick up the phone. People are more likely to give when someone they know asks them directly. A phone tree of friends calling friends works.
  4. Reach beyond your usual circle. The wider your network, the more donations you'll see. Share across WhatsApp, email, Instagram and your community groups.
  5. Don't be shy to ask. Most people give because you asked them. It's for a great cause, so ask with confidence.
  6. Ask donors to share. A donor who shares your link after giving brings in an extra $70 on average. You can track referred donations in your Insights tab.
  7. Make it personal. Tailor your ask to each person, so it doesn't feel like every other appeal. Set a shortlink under Edit → Enhance so your link is easy to share.
  8. Bring back past donors. Download your donor data and email them directly, or use the Update donors button on a previous fundraiser.
  9. Watch the leaderboards. Follow the live rankings and our social posts at LaunchGood.com/GivingTuesday, and share your progress as you climb.
  10. Go live with Event Mode. Hosting a dinner, gathering or live stream? Event Mode is LaunchGood's free tool for live fundraising, proven to increase donations by 20%. Your audience watches a thermometer rise with every gift, donors give by QR code, Apple Pay or Google Pay, and you can track cash donations too. Open it from the Event Mode tab at the top of your fundraiser page. Learn more about Event Mode.


New this year: Peer-to-Peer. Peer-to-Peer lets you expand your reach by inviting your supporters, volunteers or students to fundraise for you, so many small fundraisers add up to one big result. Maulana Faruk's school usually raised around £7,000 in Ramadan. With 91 students each running their own fundraiser, they raised more than £27,000. Read how Maulana Faruk did it.

To turn on Peer-to-Peer:

  1. Log in at LaunchGood.com/login and open your fundraiser page.
  2. Select Edit at the top of the page.
  3. Select Peer-to-Peer in the menu on the left.
  4. Switch on the Enable peer-to-peer fundraising toggle.

Don't forget App Power Hour. Ask your donors to download the LaunchGood app before 12 PM ET on December 1, so their gift is matched.

How did Yaseen Youth Centre win $25,000 in one day?

Yaseen Youth Centre won the $25,000 Most Supporters prize by rallying 1,914 supporters and raising £17,800 on GivingTuesday 2025. They posted on social media constantly, made urgent appeals to their supporters and picked up the phone to call people directly. It shows that a big community, asked often, can beat a big budget.

Where can I watch the GivingTuesday webinar?

You can watch the full GivingTuesday fundraising webinar recording at LaunchGood.com/GivingTuesday. It covers every competition, the key rules and our top tips to help you plan your day.

What are LaunchGood Winter Ads?

Winter Ads give your fundraiser five weeks of featured placement on LaunchGood, from December 2, 2026 to January 5, 2027. Last winter, more than $650,000 was raised through LaunchGood Ads.

Winter Ads work well for emergency aid, winter relief, food and water, refugee and orphan fundraisers. Your fundraiser is featured on our homepage, Giving List, discover, search and thank-you pages and in the LaunchGood app. It also appears in two Friday newsletters reaching more than 260,000 people. Zakat-verified fundraisers are also featured on our Zakat page.

Key dateWinter Ads
November 18, 2026Applications open
December 1, 2026Applications close
December 2, 2026Feature starts
January 5, 2027Feature ends
January 11, 2027Performance reports shared

Learn more and apply at LaunchGood.com/Ads, or email ads@launchgood.com.

GivingTuesday on LaunchGood: frequently asked questions

  1. Do I need to sign up for GivingTuesday on LaunchGood? No. Every fundraiser that's live on LaunchGood on December 1, 2026 takes part automatically in every competition it qualifies for.
  2. What time does GivingTuesday start on LaunchGood? GivingTuesday on LaunchGood starts at 12 AM ET (5 AM GMT, 4 PM AEDT) on Tuesday, December 1, 2026, and ends 24 hours later.
  3. How much can I win on GivingTuesday? The top prize is a $25,000 Boost, for first place on the Most Raised, Most Supporters or Mosque leaderboard. The Recurring Giving leaderboard's top prize is $15,000, and each Power Hour pays $5,000.
  4. How does my mosque take part in the Mosque competition? Choose Mosque as your fundraiser category when you create your fundraiser, or change the category of an existing mosque fundraiser. The five mosque fundraisers that raise the most on GivingTuesday win a Boost.
  5. Do App Power Hour matches count toward the leaderboards? No. App Power Hour matches are paid as a Boost within four to six weeks after GivingTuesday and don't count toward any leaderboard.
  6. Do website donations count for App Power Hour? No. Only one-time donations made in the LaunchGood app on iOS or Android between 12 PM and 1 PM ET are matched.
  7. Does a returning Recurring Giving donor count on the leaderboard? No. Only brand-new monthly sign-ups count. A donor who cancelled and signs up again on GivingTuesday can still give, but isn't counted on the leaderboard.
  8. Do donations from LaunchGood Ads count toward the leaderboards? No. Donations through LaunchGood Ads, homepage placements and Boosts don't count, and neither do donations from the fundraiser's organizer, beneficiary or affiliated organizations.
  9. When are GivingTuesday prizes paid? All prizes are paid to your fundraiser as a Boost within four to six weeks after GivingTuesday.
  10. Who can take part in GivingTuesday on LaunchGood? Anyone with a live fundraiser on LaunchGood can take part, including individuals, mosques, charities and community organizations. There's no sign-up needed.
  11. Can I take part in GivingTuesday from outside the US? Yes. Every live fundraiser on LaunchGood takes part, wherever you are. Power Hour 1 falls at 7 PM in the UK, and Power Hour 2 falls at 7 PM on the US East Coast.
  12. Does LaunchGood match donations on GivingTuesday? Yes. During App Power Hour, from 12 PM to 1 PM ET on December 1, LaunchGood matches donations made in the LaunchGood app 1:1, up to $20 per donor and $1,000 per fundraiser, from a $20,000 pool.
  13. How do I start a GivingTuesday fundraiser on LaunchGood? Go to LaunchGood.com/create to start your fundraiser. AYA, our AI agent on the creation page, can help you set it up. Once it's live, it's automatically part of GivingTuesday on December 1.

Need help with GivingTuesday?

Our team is here to help you make the most of the day.

Let's make this your most impactful GivingTuesday yet.

Prizes, times and rules in this article apply to GivingTuesday on December 1, 2026. For the full rules, read the GivingTuesday Terms & Conditions.

Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.