Why Video Ads?
Video ads capture attention faster and hold it longer than static image ads. They allow you to tell a story in a more dynamic and emotional way, helping potential donors connect personally with your cause. With movement, sound, and messaging combined, video ads can create stronger emotional impact, increase brand recall, and drive higher click-through and donation conversion rates compared to standard image-based ads.
Video Ad Requirements
| Format | MP4 or WebM |
| Dimensions | Vertical video (355 x 640px) or 9:16 aspect ratio |
| Video Length | Ideal duration: 15-20 seconds, Maximum: 30 seconds |
File Size | Ideally 10-15 MB |
Voiceover | English (if used) |
| Captions | Avoid placing captions in the bottom half of the video |
What Should the Video Content Include?
- Start Strong: Grab attention in the first 3 seconds with a powerful visual or message. Use an emotional hook such as a striking statistic, urgent need, or direct question.
- Make it Personal: Feature real people, faces, or voices. Show the impact of donations through before-and-after scenarios, testimonials, or beneficiaries.
- Keep It Simple and Focused: Deliver one clear message. Use short, bold text overlays since many users watch without sound.
- High Quality and Professionalism: Ensure videos are well-lit, stable, and sharp. Use clear, legible fonts and consistent branding.
- Create Emotional Connection: Inspire empathy or urgency. Use music or sound effects that reinforce the emotional tone without being distracting.
- Strong Call-to-Action (CTA): End with a clear call-to-action such as Donate Today, Help Now, or Join Us. Keep the CTA visible for at least 3—5 seconds at the end.
Summary: A great fundraising video is short, emotional, authentic, and action-driven. Keep quality high, messaging simple, and always end with a strong call-to-action.